The development site, formerly the White Knight Laundry, is located along Kensal Road in the Royal Borough of Kensington and Chelsea. The buildings that occupied the site comprised light industrial use and two residential units on the edge of the site.
The surrounding area consists mainly of mixed-use developments with employment on ground floor, residential on upper floors and immediately opposite the site an existing student accommodation development.
The planning scheme submitted was for the demolition of the commercial laundry and residential buidings and erection of up to five storeys with basement mixed-use development comprising 3,345sqm of flexible office, studio and workshop space and student accommodation in the form of 147 cluster rooms and 30 studio rooms.
The scheme was successfully consented by planning committee and permission granted on 1 May 2014.